Big Brands at One Places Milan Design Week

Along with the impressive focus on sustainability efforts and innovations, we have also noticed a trend among brands that have gone backward, rolling out reissues that play into the nostalgic design era fueled by social media. Big-name collaborations have also attracted considerable attention, both on the ground in Milan and around the world via Instagram posts and stories. While it’s impossible, to sum up, all the awesome design the week had to offer, we’ve put together a few lists of moments you won’t want to miss.

Fuorisalone is the collection of design events that take place throughout the city during the entire duration of the Salone del Mobile. With the fair, this fusion elevates the celebration to a real design week. And with Milan as a backdrop, it’s easy to see why this particular week is considered the quintessential event in the design industry—a Design Superbowl, if you will.

This year, Fuorisalone has encompassed more than 800 events, from installations and exhibitions to cocktails and concerts. After three years of absence, the energy was palpable in every corner of the city where designers, architects and artists collaborated with institutions, brands and the public to spread their design and creativity.

To celebrate the 60th anniversary of the brand, FLOS has made every effort to take over Fabbrica Orobia, a large industrial space located in the south of the city, on a large scale. The temporary showroom included lighting collections in all FLOS divisions-Decorative— Architectural, Exterior and Custom-made-by a group of renowned international architects and designers, including Michael Anastassiades, Edward Barber & Jay Osgerby, Ronan & Erwan Bouroullec, Antonio Citterio, Piero Lissoni, Patricia Urquiola, Vincent Van Duysen and Marcel Wanders studio.

After three long years of absence, the largest exhibition of contemporary furniture in the world, the Salone del Mobile.Milan, back for a full-fledged celebration of its 60th edition. Despite temperatures higher than the usual April run of the Salone, from June 7 to 12, more than 260,000 visitors walked through the vast Fieramilano exhibition center to survey the 2,175 brands exhibited at the show. In the city, more than 800 design events of all shapes and sizes, known collectively as Fuorisalone, have been added to the festivities. Fervent energy abounded throughout the week as three years of ideas, conversations and creativity merged into a celebration of design that will not be forgotten any time soon. It felt good… and dare we say, normal?

In collaboration with the famous Milanese institution Taveggia patisserie, the lighting manufacturer Louis Poulsen has created a playful pink café installation to present the launch of the brand’s PH Pale Rose collection. In collaboration with the Italian architecture and design studio Locatelli Partners, the installation featured the pale pink PH and the brand’s iconic PH Artichoke and PH Septima in complementary shades of pink.

Nilufar Depot, a 16,000-square-foot exhibition space transformed into a silver factory by the Nilufar Gallery, made a strong demonstration with drawings by more than 20 international creatives. A favorite was the Reborn project, promoted by Ginori 1735, which included drawings by Martino Gamper, Flavie Audi, Andrea Zucchi and Federica Perazzoli.

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